As a Digital Marketing Agency specialising in Paid Search (PPC), this ‘Why Paid Search‘ question gets asked a lot! In summary and for the most part, companies that are struggling to rank organically for key search terms or that need a quick, short-term boost in leads/sales/traffic should look at instigating a Paid Search campaign. As a long-term solution to boost rankings, Paid Search is however, not the answer.
As a long-term priority, companies struggling to rank on major search engines must look at their current SEO strategy and situation and make the necessary changes both on-page and off-page to begin ranking better organically. Sadly, these alterations can take months for larger websites and is often not a viable short-term option. If you worry that you may fall into this category, your first port of call should be to obtain an SEO Audit. This will help identify where your strengths and weaknesses lie with regards to SEO and what actions need to be taken to fix them. Atomic Digital Marketing do offer SEO Audits with a comprehensive action plan for you to follow – if this is of interest to you please don’t hestitate to get in touch with us.
So what other reasons might you instigate Paid Search campaigns?
If you wish to begin ranking on the likes of Google or Bing for specific keywords or phrases in the short-term in order to expand your Digital Marketing reach, open new doors and ultimately boost sales, then Paid Search is likely a great Digital Marketing channel for you. Please do not however disregard the absolute necessity to have a concrete SEO strategy in place, because Paid Search cannot for the long term replace this. SEO should be at the forefront of any companies Digital Marketing Strategy as something that requires constant attention, tweaks and research.
If instigating a Paid Search campaign or focusing on SEO is a priority of yours, Atomic Digital Marketing can help. Please get in touch below to find out how we can help you.
SEO/PPC Expert at Atomic Digital Marketing