Pay-per-Click (PPC) Management
Forward thinking businesses like yours need more than paid advertising – you need proved targeted methods across the right platforms to generate qualified leads. This includes lead generation, ad management, and deep-dive keyword optimisation across search, display and social platforms. And it requires deep knowledge of your customers and your buying cycle.
Atomic specialises in strategising, deploying and managing targeted search and display adverts that appeal to the right customers, whilst taking a scientific approach to deliver the best possible return on your investment.
Do you ever Google competitors or specific products and wonder why/how they outrank you or how their adverts are appearing at the top of the search results? Do you ever see adverts flash up of products you have been recently viewing or researching? This is all end-product of Google Ads.
Atomic Specialises in creating high performing campaigns across Search & Display with our team using a combination of technology and creativity to gain increased visibility, increased conversions and more sales at a more profitable acquisition (CPA).
Why Use Google Ads?
- Dramatically increase exposure for select key search queries relevant to your business using Search Ads.
- Target animated or still graphic adverts to targeted audiences across the web (Google’s Display Network) OR even target people who have previously visited your website using Remarketing techniques.
How it All Works
PPC Marketing & Management Strategy
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
Keywords and Adcopy Writing
As part of your PPC Marketing and Management Strategy, we will ensure you are targeting the most effective keywords so money is not wasted. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business, including keeping a very close eye on your competition and their strategies.
We will also ensure your PPC marketing and adverts are strictly focused to the ad group’s keywords strategy and to the landing pages on your website. With a very strong call to action here and continuous testing and optimisation, we will ensure you’re achieving an ever improving ROI.
PPC Tracking, Optimisation & Reporting
We will continuously track all PPC marketing campaigns and ongoing optimisation will consistently refine and focus the campaign to push performance and ROI to the next level.
Atomic will formulate detailed reports providing comprehensive insight into the performance of your PPC campaign, what we’ve been working on, what we’ve noticed your competitors doing and exactly how your PPC campaign is performing. Transparency is key for us here at Atomic!